When I arrived, The finance section had already strong basis with 11k keywords. But they were not qualified. The organic traffic was pretty low and the possibilities huge.
Selectra
Content manager at Selectra, a start-up specializing in household contracts. I was operating on a new business, the Finance department.
The goal? Launch the sub-category and generate traffic. We doubled the trafic in one year.
Pick up and go
With just a few pages created and performing well, the selectra.info/finance subfolder needed to be structured and enriched to take its place in a competitive field: the emerging world of online banking.
How did I get there?
Working in tandem with a business developer and a team of freelance copywriters, I developed the category's content in order to rank on all the queries where competitors were already positioned, with quality pages and a real focus on internal linking.
The result? x2.5 SEO traffic
Between my arrival in February 2019 and the end of my contract in September 2020, SEO traffic doubled and the number of keywords on which the site is positioned almost quadrupled.
The progression continues, and articles I've written continue to make their way up the SERP.
People lie, numbers don't...
What did I learn from it ?
I've learned that content is, and remains, the sinews of war.
Creating rich, niche content, responding to search intent, mixing evergreen mother pages with short, efficacious news articles... Are a good start!
I've also learned the importance of content organization and internal linking. Publishing without thinking about the environment in which the content is printed can lead to a proliferation of orphan pages.
